{"id":1487,"date":"2019-01-19T11:00:20","date_gmt":"2019-01-19T16:00:20","guid":{"rendered":"http:\/\/pleasantvillepress.com\/?p=1487"},"modified":"2019-01-24T11:07:28","modified_gmt":"2019-01-24T16:07:28","slug":"business-owner-and-mayor-peter-scherer","status":"publish","type":"post","link":"https:\/\/pleasantvillepress.com\/index.php\/2019\/01\/19\/business-owner-and-mayor-peter-scherer\/","title":{"rendered":"Meet Peter Scherer: Small-Business Owner by Day, Mayor by Night"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I walked down Wheeler Avenue expecting to see an awning like the rest of the ones that spanned the block and would indicate that I was in the right place. Instead, I found a glass door with a 42 above it in gold stickers that lead to a staircase. At the top of the stairs, there were several doors. The first one to my right read \u201cH Plus Graphic Design\u201d with an arrow pointing to the left. The next door had a sticker that read \u201cH Plus Graphic Design.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I knocked and there was no answer. I knocked again. Still no answer. I quickly learned that the door was unlocked and stepped inside. \u201cHello?\u201d I asked.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHello!\u201d A cheerful voice replied. There he was, sitting at his desk, surrounded by mounds of paperwork and signs of all kinds. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Out stepped Peter Scherer, dressed in a hunter green quarter-zip, black cargo pants, and black sneakers. Scherer is the long-time Mayor of Pleasantville and owner of a small business in the same village. <br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scherer&#8217;s history in village government<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Scherer\u2019s journey into village government began about 20 years ago. He began by serving on the <a href=\"https:\/\/www.pleasantville-ny.gov\/architectural-review-board\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Architectural Review Board<\/a> (ARB), whose purpose is to \u201censure that there are no adverse effects in the immediate area with regard to architectural inconsistencies in the use of materials or signs. The ARB judges a proposal&#8217;s effects on property values in surrounding areas,\u201d according to the Pleasantville government website. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After serving on the ARB from 1999 to 2001,<strong> <\/strong>Scherer then served on the Planning Commission. The <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pleasantville-ny.gov\/planning-commission\" target=\"_blank\">Planning Commission<\/a>, which is responsible for the \u201creview of site plans and subdivision applications,\u201d has the main responsibility of ensuring that any plans that are proposed do not interfere with the Village\u2019s comprehensive plan. Scherer was on the Planning Commission for one year, from 2001 to 2002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His next move was to run for a Trustee position on the Village Board. Scherer was successful in his campaign. After serving two full terms and one year into his third term, the Mayor\u2019s position was up for re-election. Since he served on the Planning Commission, Scherer felt that he had developed a solid understanding of how to move forward from the development challenges that the community was facing at the time.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/westchester.news12.com\/story\/34910495\/pleasantville-mayoral-race-heats-up\" target=\"_blank\">first contested mayoral election<\/a> in 18 years, Scherer was triumphant against incumbent Bernie Gordon.<strong> <\/strong>Since his election, Scherer has run three more times uncontested and has been mayor for almost 10 years. He is now in the first year of his fourth three-year term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c[There are] no term limits so I could keep doing this forever, although that\u2019s not my plan,\u201d Scherer said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scherer said on one hand, he feels that turnover is important because new people bring new perspectives and new ideas. On the other hand, he believes that \u201clongevity brings something\u201d to the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don\u2019t think term limits are necessary nor do I think they would be useful in our specific case,\u201d he said. &nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As mayor, Scherer has remained involved in the community in more than one way by serving on the board of Pleasantville Community Television (PCTV). Station Manager Shane McGaffey credits Scherer for his support of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/pleasantvillepress.com\/index.php\/2018\/10\/15\/pctv-has-a-new-home\/\" target=\"_blank\">PCTV\u2019s latest move<\/a>. \u201cThe fact that he\u2019s supportive of unfiltered community television has been vital for the community and for village government,\u201d McGaffey said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How did he get to Pleasantville?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A New Jersey native, Scherer credits his father, a city councilman in Plainfield, as being a \u201crole model for civic life.\u201d He credits Plainfield, NJ as being the setting for his \u201cformative years.\u201d A small city in Union County, Plainfield is currently home to over 50,000 residents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an adult, Scherer went to Wesleyan University in Middletown, Connecticut.<strong> <\/strong>When he returned after graduation, his girlfriend (who would later become his wife) was attending Columbia Nursing School. She would then go on to attend Columbia for graduate school, so they wanted to live near the Washington Heights campus of Columbia Presbyterian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While living in Manhattan, they found themselves taking an apartment in Irvington, a village in the town of Greenburgh, Westchester. He described the move as being the thing that \u201cput their foothold\u201d in Westchester. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne way or another, we ended up here in Pleasantville, New York,\u201d he said.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"googlemaps\">\n\t\t\t\t<iframe loading=\"lazy\" width=\"640\" height=\"480\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\"  src=\"https:\/\/www.google.com\/maps\/d\/embed?mid=1ZF0pw_WH7fO3L5qJ7qRS4tfz7wKrf0ny\"><\/iframe>\n\t\t\t<\/div><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H Plus in the Making<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Between his junior and senior years at Wesleyan, Scherer worked as a summer intern at the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cooperhewitt.org\/\" target=\"_blank\">Cooper Hewitt, Smithsonian Design Museum<\/a> when it had just opened at the Andrew Carnegie Mansion on the Upper East Side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He enjoyed his experience so much there that he would return on an unpaid basis during vacations to help install new exhibitions. After graduation, he was offered a job at the museum and worked as an assistant to the Director.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI was right in the middle of things in what was simultaneously a Smithsonian museum and a start-up,\u201d he said.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His experience at Cooper Hewitt led him to get involved in designing publications. One of the staff developers who left to start her own business invited Scherer to join her after he had been working at the museum for five years. \u201cAt 27, this felt like something to do and I did it,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, their business began to change. The Central Park Conservancy was one of their biggest clients and was part of the change that took place. The Conservancy started asking Scherer and his partner to do graphics outside of their normal realm, including a porcelain enamel map that was one of a 27-part installment of kiosks throughout the park.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the time his partner was ready to move on to other things, Scherer had already spent \u201cmuch of\u201d his life on signs. With someone else who worked for their company, Scherer and his new partner bought the company out. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn the year 2000, we moved the office from New York [City] here to Pleasantville,\u201d he said. At the time of the move, the \u201cDot Com explosion\u201d had just begun, Scherer explained, so his landlord wouldn\u2019t renew their lease because he wanted to only lease his building to full-floor tenants. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While staying in New York City full-time wasn\u2019t an option, they moved headquarters to Pleasantville and opted to sublet space in Manhattan since that was most of their clients were. That was 18 years ago.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith the evolution of electronic communications and web access, it just doesn\u2019t really matter where you are,\u201d he said. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scherer considers running H Plus to be his \u201cday job,\u201d attributing it to being the job that \u201cpays the rent.\u201d <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Scherer admits that being the Mayor can consume some days, he mostly considers it his \u201c$6,000 a year night job.\u201d<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Balancing the two<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F547878174&auto_play=false&hide_related=false&visual=true&show_comments=true&show_user=true&show_reposts=false&color=ff5500\"><\/iframe>\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen you are physically separate from the goings-on in the town [for which] you play a role in the government, it\u2019s probably a little easier to keep the two parts of your life separate,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scherer recognized that there are days when the lines between the jobs are blurred. Some days, his village board responsibilities leave him realizing the things he needed to do for H Plus have been left unfulfilled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBecause of my role as the mayor, and also as a small-business person, and a resident, the community has benefited by the blending of those roles,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He referred to his relationship with the Pleasantville Chamber of Commerce (PCC) as an example of the benefits that he sees. He is a member of the PCC because of H Plus, but is also able to serve as a liaison between the Village Board, community, and the PCC. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The President of the PCC, Bill Flooks, credited the Mayor with being a great liaison between the Chamber and the Village Board. \u201cWe have an open line of dialogue to discuss things with him,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite being the mayor, Scherer said he voices his opinion like any other small-business owner in the PCC. \u201cHe usually has very good ideas and if we can implement them or we can help him implement them with the Village Board, then we do,\u201d said Flooks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scherer said he understands what he\u2019s gotten himself into with his level of involvement. It doesn\u2019t hurt that every stop he makes during the day is within a walking distance of less than five minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI live here, I work here and play a role in the government, all within walking distance. Every time I think should complain, I realize I shouldn\u2019t because that\u2019s a pretty darn good trifecta,\u201d he said. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dvNHyExnPE8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=pvillepressny\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I walked down Wheeler Avenue expecting to see an awning like the rest of the ones that spanned the block and would indicate that I was in the right place. Instead, I found a glass&#8230;<\/p>\n","protected":false},"author":22,"featured_media":1488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14],"tags":[],"class_list":["post-1487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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